net-progress will be publishing research and articles
concerning the field of web analytics over the months ahead.
Please check back regularly for new additions.
White Papers
War of the worlds – website security
Forget the Summer blockbuster earlier in the year
starring Tom Cruise. The real pyrotechnics have been taking
place between two astronomers this summer.
“Google bombing” and what it
can teach us about search engine optimisation
Recently there was a new entry in the annals of
Google bombing. Many of you may remember the infamous example
of how the U.S. White House biography of George W Bush was returned
in top place for the search “miserable failure”...
Search engine positioning and its impact
on brand reputation
In the course of the last net-update (July 2005)
we mentioned that a website we examined was outperformed on
a search engine by a hate site for its own company name. We
thought that we would come back to this, as it is an important
point to be aware of.
net-progress have released the latest
in a series of surveys examining website performance on the
internet. The research is intended to raise awareness of issues
that effect website usage and to create a picture of the “state
of the internet”. The latest survey looks at the Life
Sciences sector.
A report published by net-progress
into English Premier League Football Club websites has revealed
that 85% of those websites failed to meet basic accessibility
standards and were also likely to provide an unsatisfactory
visitor experience.
