Website optimisation is now about more than
search engines and brand security. |
| Web analytics is a fast growing business. Most
companies say that they consider the internet an integral part
of their business, but in practice don’t live up to that
claim. |
| The truth is that many businesses don’t
realise that having a website is only the first step, and aren’t
aware that they could be getting far more value from their online
presence. |
| net-progress founder Paul Crichton believes the
difficulty has been communicating these sometimes complex issues
to business. |
| To try and address this, net-progress has launched
a ground-breaking holistic approach, based on the real-world
threats and opportunities facing a business. |
| Where web consultants have tended to focus solely
on one area, for example Search Optimisation (where a website
is optimised to obtain higher placing in search engine results
and is consequently more easily found), net-progress deliver
added value by addressing a company’s entire online presence
across five vital aspects of online performance: |
| Quality – is the website
fast loading, error-free and easy to navigate? |
| Accessibility – is product
or brand information available to all potential customers? |
| Visibility – is the website
easy to find, and being found by the right people? |
| Behaviour Analysis – are
key messages being communicated? is the website’s success
measured? |
| Reputation Management - is brand
security and legislative compliance monitored? |
| By considering each aspect as part of the whole,
the work is of far greater value since analysis of one aspect
often informs work in another (additionally, many of the benefits
can be quantified). |
| The core net-progress product is a detailed analysis
of a company’s online presence in all five areas, with
recommendations for improvements - which can be implemented
either by net-progress or by the client’s own capability.
This is usually an ongoing iterative process with quarterly
reporting if required. In this way, improvements can be assessed
and the online presence can continually respond to changing
opportunities and risks. |
About net-progress |
| Net-progress is an internet consultancy using
a holistic approach to add value to a company’s online
presence. Unlike other consultancies, rather than focusing solely
on search optimisation or brand security, net-progress also
work on accessibility, quality and behaviour analysis in order
to deliver measurable improvements to a business. |
| Net-progress have been working in the field of
web analytics since 1997, with clients ranging from FTSE100
companies to SMEs. In addition to the core business, net-progress
also produce website quality benchmarks and surveys in a number
of industry sectors. |
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